Digital Direction: Approach & Roadmap
Successful strategic transformation requires well-defined long-term ambitions, as well as a concrete roadmap with short-term measures
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Digital Direction: Approach & Roadmap
Successful strategic transformation requires well-defined long-term ambitions, as well as a concrete roadmap with short-term measures. Digital Shift is not a big bang – it is a journey built upon an iterative approach & success factors to achieve sustainable growth in the digital era
1
Set own ambitions linked to digitalization
Ambitions long-term, ca. 8 years
Ambitions set the long-term time frame and cover all facets of the business
2
Derive the target picture of each success factor in a holistic digital context
Target picture mid-term, ca. 5 years
Clearly defined 5-year target picture provide guidance and allow analysis of the gap between today and the long-term ambition
3
Develop and prioritize concrete actions for implementation
Roadmap short-term, ca. 2 years
A concrete roadmap comprises prioritized actions to close the gap, derived from end-to-end process logic
- Set own ambitions linked to digitalization >> Ambitions set the long-term time frame and cover all facets of the business
- Derive the target picture of each success factor in a holistic digital context >> Clearly defined 5-year target picture provide guidance and allow analysis of the gap between today and the long-term ambition
- Develop and prioritize concrete actions for implementation >> A concrete roadmap comprises prioritized actions to close the gap, derived from end-to-end process logic
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