Arthur D. LittleArthur D. Little

Industries / Consumer Goods and Retail

Consumer Goods and Retail

The consumer goods and retail industry is breaking into a new era: Virtual shopping. Ecommerce has just been established, yet more innovative ways are already in place to flood the market providing completely different customer experiences. Game-changing smartphone applications in the Consumer Goods and Retail industry are truly impacting the way consumers shop and consume, communicate and become informed, as well as plan their time. For retailers, at the end of the day, its about how and where the consumer decides to spend his money. Smartphones will become the most important digital device for the shopper in the Consumer Goods/Retail transaction process.
Virtual shopping offers tremendous potential for different industries but industry players have to get it right. But how can they integrate the new channel in their customer experience? How can they create a profitable business model? And when is the right moment to join and with whom?


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