March 2018
Multi-brand airline groups: A winning approach?
Arthur D. Little analyzes the winning strategies of airline groups for owning and operating multiple carriers
Legacy airlines have long struggled with choosing the best strategy to adopt in the era of hyper-competition, having been faced with i) the rise of low-cost carriers, first in the short-to-medium-haul segment, and now also in the long-haul segment; as well as ii) the natural trend of travelers in a...